Senior Art Director / Concept / Design / Renders
The goal was to simplify the in-store shopping experience. Helping consumers navigate endless rows of appliances in-line with little differentiation.
MY FAVORITE PART: It’s unfortunate these concepts never made it to reality. It’s a simple way to dramatically improve the shopping experience using fixtures that already exist at Lowe’s. It leaned on their brand language nicely and would really eliminate some consumer pain points.