Senior Art Director / Concept / Design / Renders
We were tasked with envisioning an innovative new way for shoppers to browse and purchase large appliances from major big box retailers’ brick and mortar stores. One that reduces the confusion of so many SKUs, reduces returns, uses less floor space, but still allows interaction with the appliances on the floor
MY FAVORITE PART: An appliance registry not only eliminates the hassle of looking for appliances, but it makes it fun. Allowing shoppers to scan appliances from our kitchen showroom with a tablet allows them to dream about premium appliances in their home, but simplifies comparison and checkout from an endless aisle online. Afterall retailers never floor every SKU.
The “Appliance Test Drive” component is one we’re already familiar with from online mattress brands but erases the fear of getting something very large that you don’t like and being stuck with it.